The sponsorships
A sponsorship deal that was nearly signed suddenly wasn't. The duo says it was because of the video; the sponsor says it was down to several things. The registered letter asking for an explanation got lost at the brand's head office. Not every row and column has to be occupied.
Suspects
- Aristides, the marketing director: He decides sponsorships by the numbers. This month the numbers said no.
- Benilde, the account manager: She'd had the contract ready to sign for two weeks. Now she has it ready to file.
- Caetano, the social media intern: He showed the director the video in a meeting. He says it was to illustrate a trend.
- Deodato, the storeman: He looks after the brand's freebies. He has a hundred caps with the duo's name on that nobody will hand out now.